Email marketing has the highest return on investment (ROI). According to the Direct Marketing Association, email marketing generates an average ROI of $42 for every $1 spent.
Email marketing is a crucial part of any digital marketing strategy. It allows you to stay in touch with your audience, nurture leads, and drive sales. But with so many email marketing services available, it can be tough to know which one is right for you.
In this article, we’ll take a look at the 5 best email marketing services for businesses of all sizes and budgets.
The Best Email Marketing Software of 2024
Mailchimp: Best for All-one-marketing
Hubspot: Best for All-one-marketing
Brevo: Best for unlimited contacts
MailerLite: Best for small to medium size businesses (SME)
GetResponse: Best for automated email marketing
Table of Contents
1. Mailchimp
Mailchimp is one of the most popular email marketing services, and for good reason. It’s easy to use, has a wide range of features, and offers a free plan for businesses with up to 2,000 subscribers.
Key features:
- Drag-and-drop email builder
- Advanced segmentation and personalization
- Email automation
- Landing page builder
- A/B testing
- E-commerce integration
Pricing:
Mailchimp offers a free plan for businesses with up to 2,000 subscribers. Paid plans start at $13 per month for 500 subscribers.
2. HubSpot
HubSpot is an all-in-one marketing platform that includes email marketing, CRM, and marketing automation tools. It’s a great option for businesses that want a comprehensive marketing solution.
Key features:
- Drag-and-drop email builder
- List segmentation and targeting
- Email automation
- Lead nurturing
- CRM integration
- Reporting and analytics
Pricing:
HubSpot offers a free plan for businesses with up to 200 subscribers. Paid plans start at $18 per month.
3. Brevo (formerly Sendinblue)
Brevo is an email marketing and marketing automation platform that’s known for its affordability and ease of use. It’s a great option for small businesses and startups.
Key features:
- Drag-and-drop email builder
- Email automation
- Landing page builder
- SMS marketing
- CRM integration
- Reporting and analytics
Pricing:
Brevo offers a free plan for businesses with up to 300 subscribers and 300 emails per day. Paid plans start at $25 per month.
4. MailerLite
MailerLite is a budget-friendly email marketing service that offers a wide range of features. It’s a great option for small businesses and startups on a tight budget.
Key features:
- Drag-and-drop email builder
- Email automation
- Landing page builder
- Email popups
- A/B testing
- Reporting and analytics
Pricing:
MailerLite offers a free plan for businesses with up to 1,000 subscribers. Paid plans start at $9 per month.
5. GetResponse
GetResponse is an email marketing and marketing automation platform that’s known for its advanced features and powerful integrations. It’s a great option for medium to large businesses.
Key features:
- Drag-and-drop email builder
- Email automation
- Landing page builder
- Webinar hosting
- CRM integration
- Reporting and analytics
Pricing:
GetResponse offers a free plan for businesses with up to 500 subscribers. Paid plans start at $15 per month.
Email Marketing Frequently Asked Questions (FAQ)
Why is email marketing important?
Email marketing is important because it’s a permission-based marketing channel. This means that your subscribers have given you permission to send them emails. This results in higher open and click-through rates than other marketing channels, such as social media or paid advertising.
What are the benefits of email marketing?
Email marketing offers a number of benefits, including:
- High ROI: Email marketing has a high return on investment (ROI). According to the Direct Marketing Association, email marketing generates an average ROI of $42 for every $1 spent.
- Targeted reach: Email marketing allows you to reach your target audience directly. You can segment your email list based on demographics, interests, and purchase behavior to send targeted emails that are more likely to be opened and clicked.
- Personalization: Email marketing allows you to personalize your messages for each subscriber. This makes your emails more relevant and engaging.
- Measurability: Email marketing is highly measurable. You can track a variety of metrics, such as open rates, click-through rates, and conversion rates to see how your email campaigns are performing.
How do I get started with email marketing?
To get started with email marketing, you’ll need to:
- Collect email addresses: You can collect email addresses from your website, landing pages, social media, and in-store.
- Choose an email marketing service provider: There are a number of different email marketing service providers to choose from, such as Mailchimp, HubSpot, and Brevo.
- Build your email list: Once you’ve chosen an email marketing service provider, you can start building your email list by adding subscribers to your account.
- Create email campaigns: Once you have a list of subscribers, you can start creating email campaigns. Be sure to segment your email list and personalize your messages for each subscriber.
- Track your results: It’s important to track the results of your email campaigns so you can see what’s working and what’s not. You can track metrics such as open rates, click-through rates, and conversion rates.
What are some best practices for email marketing?
- Get permission: Only send emails to people who have given you permission to do so.
- Segment your email list: Segment your email list based on demographics, interests, and purchase behavior so you can send targeted emails.
- Personalize your messages: Personalize your messages for each subscriber to make them more relevant and engaging.
- Write compelling subject lines: Your subject lines should be clear, concise, and intriguing.
- Use high-quality images and videos: Images and videos can make your emails more visually appealing and engaging.
- Include a call to action: Tell your subscribers what you want them to do, such as visit your website, sign up for a free trial, or make a purchase.
- Test and optimize your campaigns: Test different subject lines, email content, and call to actions to see what works best with your audience.
Summary
The best email marketing service for you will depend on your specific needs and budget. If you’re a small business or startup on a tight budget, MailerLite or Brevo are great options. If you’re looking for a more comprehensive solution, HubSpot or GetResponse are good choices. And if you’re looking for the most popular email marketing service with a wide range of features, Mailchimp is a great option.
No matter which email marketing service you choose, make sure to take advantage of the free trial or plan to test it out before you commit.
